In this day and age, technology is on our hands all the time. The prevailing trend of smartphones enables audiences to be connected to the internet almost the entire day. The presence on social networking websites has increased. This concludes that it is likely that these people are more exposed to social media marketing than print or television.
Here are a few marketing facts you would want be aware of to acknowledge why it’s the right time to start investing in social media marketing.
1. TV is still the most popular medium around the globe when it comes to advertising. When asked about the preference, 55% of the people said that they prefer receiving advertising through TV, 35% were in favor of social media, followed by a 10% to print. This shows that web advertising is quite far from replacing the Televisions but it has outweighed the popularity of print among the youth. People are more likely to resonate well with the TVCs given the catchy jingles, tag lines and presence of favorite celebrities. These factors contribute in making the ad memorable; research suggested that the respondents remembered an ad from TV rather than any other medium, with one exception who answered in favor of billboards. However, internet marketing was rated as one of the cheapest forms of marketing.
2. Social Media advertising is fast emerging as an important media choice among customers. From the audiences’ perspective, companies should start advertising on web for both products and services. Conversely, social media advertising is better for high-tech and high involvement products and services. All fast moving consumer goods are suited for advertising on web. The general consensus is that advertising on these platforms may play an important role in the advertising mix and should be pursued by all companies. In addition to a recent survey, 88% of businesses that invested in social media marketing found it to be bringing about good returns.
3. The behavior and attitude of people towards social media marketing was also judged to a certain extent. Most people regard social media advertising as annoying and distracting but as depicted, 70% of them also said that web advertising is often eye-catching and attention drawing. There is a direct relation between the two responses; popping ads on websites and promotion posts on social media do divert a user’s attention and may cause disruptions in the ongoing online activity. This is why it should be ensured that these advertisements catch the consumer’s attention, but do not disrupt their daily routines by popping up repeatedly.
4. As far as persuasiveness is concerned, most people agree that social media advertising is persuasive while only a few disagree. Thus, it is important to have a proper social media strategy in place before investing in this form of marketing.